Tuesday, October 5, 2010

Why is eBay trademark in Whitman ad?

You know when something doesnt crop up utterly right to you? Like prohibited pants on a bloodhound? Or the containing alkali makeup of majority human beings who live in Marin County, California?Something didnt crop up utterly right to me the alternative day when I watched the debate ad that purports to discuss it you because former eBay CEO Meg Whitman will remove a small of the taint from the Golden State. (You know, the one that forgets to discuss shes a Republican.)Its not that this ad showed Whitman crunking in a nightclub. Or that it showed her immersion indebtedness on Craigslist. No, this easily rebuilt small bag of promises featured the eBay logo, something that at the moment drew my concentration afar from the Golden State Warriors" ultimate drastic debacle.Most companies are unequivocally protecting about their logos. They carry out where they are seen, how, and even that of 41 shades of blue competence be only the right one.When it comes to politics, companies are doubly careful. They have sure they present to both sides. And, even if people inside of the association have sure well known domestic leanings, companies dont in all select to have their trademark in any ads that embody the word "I authorized this message."So I thought I"d ask eBay either Whitman had sought capitulation for the make make make make use of the trademark and either the make make make make use of referred to that the association felt happy being compared with a sure domestic party.It took a small whilst for eBay to think about it prior to orator Evonne Gomez replied by e-mail: "Meg was eBays CEO for 10 years. Its not startling to see the trademark and references to the association in her communications. Such make make make make use of the trademark does not indicate any endorsement. As we have pronounced previously, eBay Inc. has not taken a on all sides and does not intend to await any claimant in the California gubernatorial campaign."Please pardon me if a small discomforting thoughts have forced their approach past the moral guardians of my head. And might I prologue them by observant that I unequivocally dont mind if a Republican, a Democrat, or a Picnic with the Pixies Party chairman sorts out the sun-kissed Sodom that is my home state?I assimilate that Whitmans explain to celebrity is eBay. Of march she should discuss it. But logos are emotive things. And it seems peculiar that conjunction she nor eBay felt accede to make make make make use of it was necessary. Is eBay unequivocally observant that it doesnt caring that the trademark is being incorporated but permission? In a domestic ad, too.Would eBay be similarly gentle if, for example, a Picnic with the Pixies claimant showed the companys trademark being tossed in the rubbish as, say, a pitch of bankrupt Californians carrying to buy controversial products low on the site rather than in sell stores? Perhaps a small companies unequivocally are some-more loose about how and where their logos appear. On the alternative hand, maybe the higher echelons at eBay are curiously assured that their former CEO will infer to be Californias boss, only as she was once theirs.
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